Factory Tour Misc. Photos
Joe Naylor - Joe is company founder and oversees all product design. Born 1961, a guitarist since 1980, Joe holds a Bachelors Degree in Industrial Design, is a graduate of Roberto-Venn School of Luthiery and has repaired guitars professionally since 1982. In 1992 he opened Joe's Guitar Exchange & Repair, a storefront specializing in repair and sales of vintage/used gear. The store evolved into J.F. Naylor Engineering, one of the forerunners in boutique amps and vintage style speakers. In 1996 Joe sold Naylor and launched Reverend Musical Instruments.

Ken Haas - Ken is the General Manager and handles all Artists Relations for Reverend Guitars. He also handles all in-house sales, dealers, NAMM, and staffs guitar shows all over the US and Canada. Ken has worked closely with Reverend founder Joe Naylor since 1999, eventually climbing his way up to his current position.. A guitarist since 1981, Ken owns 70+ guitars and has played in several Toledo and Detroit rock outfits including the Hoolapoppers, Culture Bandits, Zimmerman Twins and his current project, the Polka Floyd show.

Steve Yankee - Steve is our Graphic Artist/Marketing Director. He holds a Bachelors Degree in Graphic Design and has played guitar since 1983. Steve joined Reverend in early 2002, and drawing on his extensive experience in the industry has added new life to print ads and the ever-evolving website.

Zack Green - Zack inspects, strings, and sets up every Reverend guitar, and handles supply purchasing. Look for his intitials "ZSG" on the back of the headstock. A guitarist since 1984, he began repairing guitars professionally in 1991 and then joined Reverend in 1999. In his spare time Zack restores vintage arcade games and muscle cars, and maintains his collection of about 50 guitars.


Reverend Road Crew


Penny Haas - Ken's wife Penny often assists at guitar shows nationwide. She brings a civilized charm to the booth, in contrast to Ken and Joe's sometimes childish behavior. A guitarist since 1999, she played in the all female punk band Click. She is currently playing keys in Polka Floyd. Penny and Ken combined own over twenty-five Reverend guitars making them the unofficial "Reverend Toledo".

Johnny Cola (FDP Member #13) - Johnny often works eastern guitar shows. Almost every musician seems to know him and he speaks "New Yawk" fluently. Guitarist/bassist since 1971, he's been published in Vintage Guitar, frequents L.I. jams, plays the Riverhead Blues Festival and haunts NYC guitar shops during breaks from his day job as NY's Sales Rep for Champion Athleticwear ("I know more about Bras than any man should").