Reverend guitars are built in South Korea by Mirr Music Co. This company is owned by Hank Cho, a third generation guitar builder who’s attention to detail, high quality control, and ability to accurately produce our unique designs (as opposed to the same old knock-offs) made Mirr a perfect partner for Reverend. These guitars are top-notch in every way… the wood is properly cured, the finishes are thin, the neck pockets are tight, the frets are polished, the components are high quality, and the overall fit and finish are first rate.
Every guitar model is designed by award-winning luthier and Reverend founder Joe Naylor. All components, woods, dimensions and materials have been specified by Joe for maximum performance and serviceability.
Our goal is not to build the cheapest Korean guitar, but rather to raise the bar for performance. It costs a little more to do that, but the result is a pro level guitar that is gig ready right out of the box.