Our Story

Six Strings and an Attitude

The Reverend Way

From Our Hands to Yours

We are musicians, artists, players, and designers committed to one thing: the instrument you deserve. Tech teams open, inspect, and meticulously set up every instrument. No detail is left unnoticed, from action to intonation. The bottom line: Your guitar is as important to us as your music is to you. We don’t take that lightly. And we put our name on it. Literally.

History
Born in Detroit Perfected in Toledo Played around the world
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03. Played Around the World

Wildest Dreams

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01. Born In Detroit

The Beginning

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02. Perfected in Toledo

Welcome Home

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Wild Forever

The Next 25 Years of Reverend

We’re old school. We believe the wild idea that each instrument matters. The idea that giving a damn about what you make is about the only thing that qualifies you to make it in the first place. We believe the crazy notion that there is an edge, an allure, even a hint of danger when you get your hands on this guitar, and you might change the world with it.

Reverend Guitars embodies the idea that every run of scorching lead and every roll of fingerpicked twang deserve the same passion and commitment to quality—whether you’re selling out arenas or playing in your living room. We know that what makes an instrument powerful is when players wield them to create something remarkable. A melody that moves mountains. A riff that just don’t quit. We want to be there in your hands when that happens.

For us, that means staying true to what we believe.

You see, somewhere along the road of electric guitar history, it became a crazy idea that guitar makers should craft guitars played in a bedroom or an arena with the same sense of purpose and passion.

If that’s a wild idea, then we’re in the right place, carrying six strings and an attitude, and we’re in good company.

Reverend. Wild Forever.

Reverend Retail Store

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News & Updates

The Workbench

Our team

The Reverend Crew

Joe Naylor   - Founder/Design Director
Joe Naylor
Founder/Design Director
Ken Haas   - Chief Executive Officer
Ken Haas
Chief Executive Officer
Penny Haas   - Chief Operating Officer
Penny Haas
Chief Operating Officer
Zak Ward   - Head of Sales
Zak Ward
Head of Sales
Seth Anderson   - National Accounts Manager
Seth Anderson
National Accounts Manager
Jeff Wynn   - Art Director
Jeff Wynn
Art Director
Tim Korenich   - Inventory Manager
Tim Korenich
Inventory Manager
Zack Green   - Lead Guitar Tech
Zack Green
Lead Guitar Tech
Chris Zielinski   - Warehouse Manager
Chris Zielinski
Warehouse Manager
Kevin Gilmore   - Shipping & Receiving
Kevin Gilmore
Shipping & Receiving
Doug Wuellner   - Guitar Tech
Doug Wuellner
Guitar Tech
Brian Gross-Bias   - Guitar Tech
Brian Gross-Bias
Guitar Tech
Jon Zenz   - Guitar Tech
Jon Zenz
Guitar Tech
James T. Gomez   - Guitar Tech
James T. Gomez
Guitar Tech
James Beauregard   - Associate Guitar Tech
James Beauregard
Associate Guitar Tech